The Ultimate Guide to Branding Photography for New Businesses in Red Deer, Sylvan Lake and Area
If you're launching a new business or rebranding your business in Red Deer, Sylvan Lake and area, congratulations — this is a huge step!
As an entrepreneur myself, I know, there are so many things on your to do list, and you are struggling to keep up right now.
One of those “to do’s” is brand photography, or photographs to match your vibe, showcase what you offer, and give you that high quality web presence that sets you apart from your competition. Sometimes, we are so busy that this get’s over looked, and business often settle with stock photos that aren’t authentic, everyone uses, and they don’t show off your business, or yourself for exactly what it is.
As a branding photographer in Red Deer, Sylvan Lake and Area, I love working with startups, entrepreneurs, and rebrands. It is my job to help you tell your story, make you stand out, and to create cohesive, scroll-stopping visuals that reflect who you are and what your business stands for. In this ultimate guide, I’ll walk you through why branding photography matters, what’s included in a session, and how to prepare for photos that will serve your business for months to come.
Why Branding Photography Is Essential for New Businesses
You only get one chance to make a first impression. Whether someone finds you on Google, LinkedIn, or Instagram, your brand visuals set the tone for how potential clients or customers perceive you.
Here’s what professional brand photos help you do:
✅ Build trust instantly
✅ Stand out from the competition
✅ Showcase your personality and professionalism
✅ Save time creating content across platforms
✅ Look polished, prepared, and established (even if you're just getting started!)
What’s Included in a Branding Photography Session?
Every photographer works a little differently, but here’s what you can expect when booking with me:
Planning & Strategy Call – We’ll discuss your brand values, ideal client, and marketing goals.
Shot List & Photo Inspo Boards – You’ll get a customized plan so we capture everything you need, from headshots to lifestyle images and product photos.
Wardrobe & Location Guidance – I’ll help you choose the right outfits and spaces to match your brand personality.
Photo Session Day – A relaxed, fully guided experience where you’ll feel confident and camera-ready. Shots are planned so you know what to expect.
Curated Gallery Delivery – High-res and web-ready images for use on websites, social media, email newsletters, and more.
What Kind of Photos Should New Businesses Prioritize?
Here are must-have shots for new business owners:
Professional Headshots – Polished portraits for your website, LinkedIn, and profile images.
Working Shots – Behind-the-scenes images of you doing what you do best.
Product or Service Highlights – Styled images that bring your offering to life.
Lifestyle & Personality Shots – To connect with your audience and show your authentic vibe.
Team or Client Interactions – Great for showing collaboration, customer service, and trust.
How to Prepare for Your Branding Session
Know Your Brand – Have a clear idea of your business values, mission, and ideal client - we can discuss this in detail together if you need more guided direction.
Plan Your Outfits – Choose 2–3 outfits that align with your brand colors and vibe. We talk about where to shop, what will look flattering, and the aesthetic of the shoot.
Tidy Your Space – If we’re shooting in your office, shop, or home, clear any clutter. Before a workplace shoot, you will always get a planning session first that includes a tour.
Bring Props or Tools of the Trade – Laptop, products, notebooks, packaging, signage, etc. - this is discussed all in advance.
Discuss Your Vision With Your Photographer – A great plan means a great execution - this is not a step you want to skip.
Where Can You Use Your Branding Photos?
Here’s how new businesses and re-brands maximize their branding exposure with use of their images:
Website - Including About page, Services Page, Location Details etc.
Social media profile and post content - Linked In, Facebook, Instagram and More!
Online directories or Chamber of Commerce listings.
Email marketing such as monthly newsletters.
Business cards, pamphlets, large signage and trade show printed materials.
Online course or product launches.
Media kits and press releases.
Ready to Elevate Your New Business with Branding Photography?
If you're a new business owner, entrepreneur, or launching a rebrand in Red Deer, Sylvan Lake or even Calgary or Edmonton, I'd love to help you tell your story with visuals that truly connect. Your brand is worth showing off — and you don’t have to do it alone.
